Regional Management is one instrument for development designed by the Bayerisches Staatsministeriums für Wirtschaft, Infrastruktur, Verkehr und Technologie (Bavarian State Ministry of Economic Affairs, Infrastructure, Transportation and Technology). The basic idea is the development of regions with the help of project work and networking. Overall aim is to identify, develop and use the regional potentials available. Thereby weaknesses of the region should be compensated and existing strengths secured and improved.
Another instrument designed by the State Ministry is the Bavarian cluster policy which concentrates on nineteen branches and technologies with high importance for the future of Bavaria. By promoting cooperation between companies and research institutions the Bavarian state government aims to create a dynamic and self organizing process of growth and development within these nineteen fields. Both Regional Management and cluster policy are part of Allianz Bayern Innovativ.
Regional Management is offered on a voluntary basis by the Bavarian State Ministry of Economic Affairs, Infrastructure, Transportation and Technology. Every region in Bavaria is free to use it. This also means that every Regional Management initiative is based on needs within the region. It is consequently a bottom-up principle in which every region articulates its demands that are turned into projects. Accordingly fields of action and priorities vary from region to region.
The Regierung von Oberbayern (District Government of Upper Bavaria) pays 50 % of the personnel costs for the Regional Manager and the Project Leader as well as 50 % of the material costs. The Regional Management is backed financially either with the help of state funds or EU-funds. The total fund includes 5 Million Euro from Allianz Bayern Innovativ and 5 Million Euro from the European Regional Development Fund (EFRE).
According to many studies, there is a positive prognosis for the development of the regional economy in Miesbach District. But still the district is facing several challenges: On the one hand advancing globalization increases the competition between different regions and on the other hand the district is confronted with problems caused by demographic change. Furthermore there is a need for the region to build a unique profile to set apart from the economic centre of Munich.
The foundation of the SMG in August 2007 was a first step to create solutions for a sustainable and comprehensive development of Miesbach District and its 17 communes.
In 1996 the district started to develop a mission statement. Ten years later a seminar on the strategies of Miesbach District continued this process. The interim report of this seminar was discussed by the majors of the 17 communes and the decision-makers of the district office and in 2009 the final report was published. The fields of activity, that were formed in this process, are the basis of the Regional Management.
There are ten fields of action in the categories economy, social structures and tourism underlying the Regional Management of Miesbach District.
The fields of action are:
The focus of the Regional Management of Miesbach District is on the regional economy and so the SMG coordinates the personnel and the organization of the Regional Management. As a link between administration, politics, economy and the different communes of the district, the SMG is ideal for integrating the Regional Management into the existing structures.
The Regional Management works together closely with the Management of the SMG to benefit from synergies. So networking, which is even more important for Regional Management than for traditional business development, is facilitated in several ways.